View our colour collection and user guide

Dual system permanent + demi-permanent professional hair colour with Demi:fuel Activator

Smaller Dye Technology that aids in penetrating colour molecules more quickly and more deeply into the hair which gives a more even colour results and helps prevent colour fade.

Magi:fuel developers are gentle, containing a special blend of conditioning ingredients that help the hair to absorb colour evenly, condition the hair structure and help protect the scalp from irritation.

The Ultra Lift Collection (12:) contains the magic of Magi:bond.

Our unique Quint:amine Complex contained within Magi:bond improves and maintains the hairs strength during the chemical process.

Elasticity and condition are enhanced whilst protecting and shielding the hair from further damage.

Magi:lights are a collection of colours that can behave differently from a normal permanent colour within the Magi:colour range, they are represented as a colour result within dark and light swatches indicating they should be only used Off Scalp.